We are releasing the most magical book ever produced


Be the storyteller of your own adventure

How does it work?




The Team

Our team has decades of commercial & research experience.

Margara Tejera

Co-founder & CEO

Margara did a PhD and postdoc at the University of Surrey (UK), where she worked on creating and animating photorealistic 3D characters. Soon after leaving academia, she founded Dara with the determination of making technology fun and accessible to children.

Dennis Ippel

Co-founder & CTO

Dennis has been working as a Creative Software Engineer for 15 years, while contributing to multiple Open Source projects and being an active member of the Augmented Reality community. He is the proud father of a baby and a toddler, who are his biggest passion.

Valentina Mendicino

Author & Illustrator

Valentina is a talented illustrator and published author of children’s books. She earned a BA in Illustration & Animation in Milan and an MA in Children’s Books at the Cambridge School of Arts. She loves games, sushi, cartoons, travelling the world, and above all, red pandas!

Sara O'Connor


Sara is an expert in the publishing industry, having worked as a children's book editor for 13 years, most recently as editorial and digital director for Hot Key Books. Her passion for technology has driven her to retrain as a software engineer, so she can build all the things she always wanted to.